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Hiroshi Kawakami, a Managing Officer of Toyota Motor Corporation, expressed Toyota's confidence in its Canadian facility and its strong tradition of quality. "Our company's philosophy is to manufacture vehicles where they are sold," said Mr. Kawakami. "Since TMMC is one of the jewels in our crown overseas, beginning Lexus production here is certainly in keeping with that philosophy."
The Lexus brand, introduced in 1990, quickly set a new standard for luxury in the automotive world. While originally designed for the North American market, it has since been introduced to markets outside of North America as well. "Lexus is a success story because there is no compromise in its manufacture, as it always reflects the voice of the customer," said Toyota Motor Manufacturing North America President & CEO Atsushi Niimi, who, along with being a Managing Officer of Toyota Motor Corporation is also TMMC's Chairman. "I know TMMC has worked passionately to prepare for this pursuit of automotive perfection."
"Since 1988, customers have enjoyed the high quality vehicles manufactured here at TMMC," said Toyota Canada President Kenji Tomikawa, who is in charge of sales and marketing of all Toyota and Lexus vehicles in Canada. "I know the Lexus luxury brand, now manufactured by Canadians, will be equally well-received. The RX 330 quickly became our best-selling Lexus when introduced five years ago, revolutionizing the way we perceive luxury vehicles."
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